Sticky Features of IPad Menus for restaurant

If we call a feature “sticky” when it keeps your customers coming back for more, then IPad menus have plenty of “stickiness”. What makes them attractive to your restaurant patrons?  A lot of different things, but they all boil down to: freedom, fun, and accuracy.

Freedom and Fun
The freedom part comes in when the customer realizes they can control their own order. The fun happens as they glide from one appetizing photo to the next, browsing to their heart’s content ‘til they zoom in on the perfect item.

Below is Raintree’s IPad menu displaying their Capuccino Ice Creme Crepe with Rasberry & Chocolate Sauce.

<< image: http://www.youtube.com/watch?v=Abgou9n_3Yw >>

Raintree’s customers enjoy browsing through dessert options such as Granny-Smith Apple Pie and Warm Chocolate Dome Cake - all looking scrumptious on the IPad menu.

Accuracy
The accuracy is the “piece de resistance”. When customers create their own order, there’s no chance of a waiter writing it down wrong.

Other Sticky Features
These “broad sweep” things can make for a better customer experience, but there’s more.
If a restaurant has an IPad menu, it can add other cool features that let their customers:

• Use their smart phone as a paging device to notify them when their table is ready.
• Set up a virtual “punch card” so they can earn points on frequent orders.
• Get alerted when a new menu item is introduced that they may like – based on their past preferences.
• Log into Facebook and “like” their favorite menu item.
• Pay for their meal right at the table using a feature that can swipe credit cards.

So, to sum it up, an IPad restaurant menu can bring freedom, fun, accuracy, plus extreme “coolness” to your restaurant experience. As George Gershwin said, “Who could ask for anything more?”